Free tool · Updated July 2026
What a healthy Google listing needs
Most local businesses are found on Google long before anyone visits a website. So the job of your Google Business Profile isn't just to look good — it's to turn a searcher into a booking. A few things decide whether it does:
A working, bookable Website link. This is the one that costs real money when it's broken. If your Website button is missing, dead, or points at a Facebook page a customer can't book from, every person who taps it is a booking lost to the next business on the list. It's the first thing this tool checks.
Opening hours. Wrong or missing hours cost you both ways — someone who thinks you're closed doesn't try, and someone who turns up to a locked door doesn't come back.
Real photos. A few genuine, recent photos of your actual work beat stock images and beat no photos by a mile. It's often the first thing a customer judges.
Reviews, and replies to them. Reviews build trust; replying to them shows you're active and switched on. A listing that answers is a listing people book.
How to read your result
The grade is a quick summary; the list underneath is what to act on, most important first. A red flag is something actively losing you customers right now — fix those first. An amber or grey flag is worth tidying when you get a chance. And if your listing comes back healthy, we'll tell you so plainly — this tool isn't here to invent problems.
Frequently asked questions
What does this check look at?
Whether your listing has a website link, whether that link loads or is dead, whether it points at a social page instead of a bookable one, plus your opening hours, photos and reviews. It grades the listing and lists what to fix, most important first.
Is it free, and do I need to sign up?
It's free and there's no signup. Search your business, pick it, see the result. Nothing is saved and there's nothing to install.
Why does the Website button matter so much?
It's where bookings are won or lost. A customer finds you, taps Website to book, and if it goes nowhere they move on. A working, bookable link is the single biggest fix for most listings — here's how to fix a dead one.
Can you fix my listing for me?
Yes. We build a booking page from your Google listing and point your listing at it, so the Website button opens a page that takes bookings. We email you a free preview first — no card to start.
Related: Website link not working? · 5 things costing you bookings · more free tools